May
12
Posted on May 12, 2015
Filed Under (Ecommerce) by jennifer
In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage online shoppers. And if your site isn’t mobile friendly, considered trustworthy or a dozen other things online shoppers deem important, that potential customer will ... (more...)
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Apr
08
Posted on April 8, 2015
Filed Under (Email Marketing) by jennifer
Small business owners often spend a lot of time getting people to opt-in or subscribe to their email newsletters and lists. However, they often don’t exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when ... (more...)
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Dec
05
Posted on December 5, 2014
Filed Under (Advice, Marketing, Networking) by jennifer
I have been writing for print and online publications for over 20 years, and I am always on the lookout for great sources for my articles. I also spent several years (more) doing pubic relations (PR) on both the ... (more...)
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Nov
17
Posted on November 17, 2014
Filed Under (Email Marketing) by jennifer
Hanukkah and Christmas are just around the corner. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email marketing this holiday season, you need to make sure your email marketing campaigns stand out from the ... (more...)
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Sep
22
Posted on September 22, 2014
Filed Under (Ecommerce) by jennifer
No ecommerce site is perfect, especially when it first goes live. Even if you choose an ecommerce solution that promises to be straightforward or foolproof (i.e., designed specifically for small business owners), problems are bound to occur. And while it's hard to predict problems, there are certain common ecommerce problems, ... (more...)
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Let's face it, no one likes having to update or tweak their website -- or (shudder) having to redesign it. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves small business owners to periodically and objectively evaluate their ... (more...)
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Jun
12
Posted on June 12, 2014
Filed Under (Advertising, Ecommerce) by jennifer
If you are like many (most?) small business owners, you have probably used Google AdWords and quickly became frustrated with the pay-per-click (PPC) advertising service. Or you've thought about using Google AdWords but were worried about not getting enough (or any) ... (more...)
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May
20
Posted on May 20, 2014
Filed Under (Marketing) by jennifer
Today, businesses have more ways -- and places -- than ever to market themselves, online and off. But deciding on a marketing method, particularly when you are a small business with a small budget and limited resources, can be difficult. While ... (more...)
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May
07
Having a video that tells prospective customers about your products or services is now considered a must have for businesses of all sizes. But what if you are a small business with a small business marketing budget? Is it possible to ... (more...)
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Mar
21
Posted on March 21, 2014
Filed Under (Marketing, Mobile, Web Design) by jennifer
Just because your website can be viewed on a mobile device (smartphone, tablet) doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these 12 suggestions from mobile experts and Web design and ... (more...)
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