Feb
04
Posted on February 4, 2010
Adding search-engine optimized (SEO) video to your web- or e-commerce site can not only help you stand out from the crowd, it can increase traffic to your site and improve sales. Indeed, according to studies conducted by Forrester Research, having an SEO video on your e-commerce site increases your ... (more...)
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Jan
23
According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)
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Nov
04
Posted on November 4, 2008
Filed Under (Ecommerce, Marketing, Web Design) by jennifer
Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the ... (more...)
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In July, my editor at Ecommerce-Guide.com asked me to look into a two-year-old company called iShopUSA, which claimed to take the hassle out of international e-commerce that is, selling stuff to customers outside the United States for companies of all sizes doing business online. With more people ... (more...)
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Nov
13
Posted on November 13, 2007
Filed Under (Marketing, Web Design) by jennifer
According to MarketingSherpa's just released "Landing Page Handbook, Second Edition," 79 percent of traffic from search engines is directed to interior pages, making every product or landing page a de facto home page. "Today's home page is quickly evolving into not being a home page," explained Guy Mansueto, ... (more...)
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Mar
19
Posted on March 19, 2007
Filed Under (Advice, Web Design) by jennifer
Did you miss me? ; )Unlike some other blogs, I don't believe in posting unless I have something interesting or important to share -- well, about small business needs, products, and services. But now I do, so here I am.Just published on Ecommerce-Guide.com, my article ... (more...)
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Jan
01
Posted on January 1, 2007
Filed Under (Web Design) by jennifer
After months of hard work (and some hair pulling), the new Schiff & Schiff Communications website is live!  You can check it out at http://www.schiffandschiff.com.The whole process took about 2.5 months -- a bit longer than I had thought (or hoped) it would take. To be fair, ... (more...)
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Oct
25
Posted on October 25, 2006
Filed Under (Web Design) by jennifer
So I keep talking to these web and design "experts" and writing about how important it is for small businesses to keep their websites fresh and enticing and I realize that my own website, HTML coded by my spouse and myself several years ago now and maintained and updated ... (more...)
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Oct
05
Posted on October 5, 2006
Filed Under (Web Design) by jennifer
Competition online is fierce — and getting fiercer all the time. Yet the number of people who actually buy from the Web sites they visit (what’s known as the conversion rate) is low, only around 3.5 percent according to Mighty Interactive, an Internet consulting company that’s ... (more...)
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