Let's face it, no one likes having to update or tweak their website -- or (shudder) having to redesign it. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves small business owners to periodically and objectively evaluate their ... (more...)
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Mar
21
Posted on March 21, 2014
Filed Under (Marketing, Mobile, Web Design) by jennifer
Just because your website can be viewed on a mobile device (smartphone, tablet) doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these 12 suggestions from mobile experts and Web design and ... (more...)
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Jun
27
Posted on June 27, 2013
Filed Under (Web Design) by jennifer
Your website is often the first – and only – encounter prospective customers will have with your business. So it's important to make a good first impression. Yet so many businesses, especially small businesses, ignore or refuse to spend money on good website design. And this can be a fatal mistake. As numerous ... (more...)
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Nov
13
Posted on November 13, 2012
Filed Under (Ecommerce, Web Design) by jennifer
Whether you are an ecommerce only small business or you have a bricks-and-mortar store in addition to an online one, your website speaks volumes about you. But many small business owners often confuse a good-looking website with a good website -- or ignore the design, layout, content, and navigation of ... (more...)
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Today's guest post was written by Uri Foox, the founder of Pixafy, a NYC-based web development and technology firm. *     *     *     *     * If you are a business owner who is not an expert in web development, finding someone (or an agency) you can trust to build your website is ... (more...)
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Sep
22
Posted on September 22, 2010
Filed Under (Advice, Ecommerce, General Business, Web Design) by jennifer
Why work with one designer or agency and pay thousands of dollars for a logo or web design when you can work with hundreds of designers and receive hundreds of great designs -- for less than a thousand dollars? That is the premise -- and promise -- ... (more...)
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More ecommerce businesses are using the crowd (i.e., their customers, Facebook fans and/or employees) to help them develop new products and build brand loyalty -- and the strategy seems to be working, at least for some online businesses. But is crowdsourcing a viable marketing and/or product development strategy for every ... (more...)
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My latest article for Small Business Computing (which also got picked up by Ecommerce Guide) is titled "Marketing Strategy: Why Logo and Web Design Matter." And, in my humble opinion, it is must reading for any small (or really any) business owner thinking about rebranding or just ... (more...)
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These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter. Indeed, in today's social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and ... (more...)
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Mar
11
Posted on March 11, 2010
Filed Under (Ecommerce, Marketing, Web Design) by jennifer
If your website isn't optimized to be viewed on mobile devices, you could be losing out on potential customers and sales. Need a reason to go mobile? How about 234 million of them? That's the number of Americans who were using mobile devices as of December 2009, and that number is ... (more...)
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