Oct
24
Posted on October 24, 2011
Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising dollar, I asked small business owners to share their tips. Following are the top 10 ... (more...)
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Aug
15
There are dozens of web-based tools and services that claim to drive online traffic to local retail and service businesses. But some of them, such as daily sites like Groupon and LivingSocial, actually wind up costing businesses money -- and don't deliver sustained traffic. So how does a small retail or ... (more...)
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Jan
20
Posted on January 20, 2011
Filed Under (Email Marketing, Social Media) by jennifer
2010 may have been the Year of Social Media Marketing. But email marketing is still alive and well. And, experts say, if you want to truly optimize your small business marketing, you need to use both email marketing and social media. Indeed, one of the biggest small business marketing trends ... (more...)
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Dec
17
Posted on December 17, 2010
Filed Under (Advice, CRM, General Business, Marketing, Social Media) by jennifer
More and more businesses of all sizes are using social media sites, such as Facebook and Twitter and Foursquare, as a way to better engage customers and increase sales. However, just having a Facebook page or a Twitter account is no guarantee of success. So ... (more...)
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More ecommerce businesses are using the crowd (i.e., their customers, Facebook fans and/or employees) to help them develop new products and build brand loyalty -- and the strategy seems to be working, at least for some online businesses. But is crowdsourcing a viable marketing and/or product development strategy for every ... (more...)
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These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter. Indeed, in today's social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and ... (more...)
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Nov
03
Posted on November 3, 2009
Filed Under (Advice, Networking, Social Media) by jennifer
The difference between social media sites, sites such as Facebook and Twitter and LinkedIn, and non-social media or Internet sites is that Facebook and Twitter and LinkedIn allow -- and encourage -- users to start and actively engage in meaningful conversations. Yet too many people -- even many so-called "social ... (more...)
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Sep
16
Posted on September 16, 2009
Filed Under (General Business, Social Media) by jennifer
If you or someone you know owns or manages a small or mid-sized (or even larger) business, my latest article -- http://bit.ly/Ax4iZ -- titled "How to Manage Your Business's Online Reputation" (published on SmallBusinessComputing.com) is MUST reading. The article features tips and advice from several social media-savvy small business ... (more...)
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In mid-June, when computer maker Dell announced it had earned $3 million in revenue from using Twitter, a popular micro-blogging site, the Internet and blogosphere were all atwitter about the news. Finally, proof that social media had the potential to not only increase traffic but also sales. Though ... (more...)
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Mar
05
Posted on March 5, 2009
Filed Under (Advice, Compliance, General Business, Social Media) by jennifer
Raise your hands if you have gone onto Facebook or LinkedIn or sent an instant message to a friend or sent a Tweet while at work. Okay, I think that's pretty much everybody. (You may now put down your hands.) While using social media and instant messaging ... (more...)
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