Dec
05
Posted on December 5, 2014
Filed Under (Advice, Marketing, Networking) by jennifer
I have been writing for print and online publications for over 20 years, and I am always on the lookout for great sources for my articles. I also spent several years (more) doing pubic relations (PR) on both the ... (more...)
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Feb
22
Posted on February 22, 2014
Filed Under (General Business, Marketing, Networking) by jennifer
Ah, the wisdom of the crowd. It can help companies (by attracting new customers) -- and it can also hurt them (those pesky negative reviews on sites like Yelp). So how can your small business harness the power of the crowd ... (more...)
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More ecommerce businesses are using the crowd (i.e., their customers, Facebook fans and/or employees) to help them develop new products and build brand loyalty -- and the strategy seems to be working, at least for some online businesses. But is crowdsourcing a viable marketing and/or product development strategy for every ... (more...)
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My latest article for Small Business Computing (which also got picked up by Ecommerce Guide) is titled "Marketing Strategy: Why Logo and Web Design Matter." And, in my humble opinion, it is must reading for any small (or really any) business owner thinking about rebranding or just ... (more...)
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Nov
03
Posted on November 3, 2009
Filed Under (Advice, Networking, Social Media) by jennifer
The difference between social media sites, sites such as Facebook and Twitter and LinkedIn, and non-social media or Internet sites is that Facebook and Twitter and LinkedIn allow -- and encourage -- users to start and actively engage in meaningful conversations. Yet too many people -- even many so-called "social ... (more...)
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As I have learned from years of writing about small businesses and entrepreneurs, being successful more often than not has less to do with how good you (or your products and/or services) are and everything to do with how good you are at marketing your business (and your products and ... (more...)
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Feb
16
Posted on February 16, 2009
Filed Under (Advice, Ecommerce, General, Networking) by jennifer
Turning away work -- saying no to a project or firing a client -- is never easy, especially in tough economic times like these when many small businesses are struggling to stay afloat. But sometimes it is necessary, for both your business and your sanity. If you do not have the ... (more...)
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Jan
27
Posted on January 27, 2009
Filed Under (General, Networking) by jennifer
Ah, Valentine's Day, a time of hearts and flowers, chocolate and jewelry and opportunity. Even if your  business isn't in the business of selling chocolate or jewelry or flowers, if you aren't capitalizing on Valentine's Day, you could find your heart broken and your e-commerce site or website ... (more...)
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Jan
23
According to new research from Guidance, an e-commerce solution provider based in California, people like the websites they regularly visit to provide them with some sort of social interaction, whether it's customer testimonials, consumer-generated content like product reviews, live chat, or a message board where they can chat or ... (more...)
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Jan
14
Posted on January 14, 2009
Filed Under (Advice, General, Networking) by jennifer
Don't think it matters if you wear a suit or nice outfit to a business meeting, networking event, conference, or trade show? Maybe if you're Steve Jobs it doesn't. But for the rest of us, how you present yourself, from your attitude to your attire, makes a huge impression on ... (more...)
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