As a small business owner (I recently launched my first ecommerce business, Prepster Pineapple, a line of Hawaii-inspired cotton clothing), I know how important it is to get your name out there. I also know what it's like to have ... (more...)
(2) Comments    Read More   
Feb
12
Posted on February 12, 2013
Filed Under (Marketing, Social Media) by jennifer
The following is a guest post by Emma-Julie Fox of Pitstop Media Inc., a Vancouver company that provides SEO services to businesses across North America. *          *          * Technically, marketing via Twitter is not difficult. You just need to compose an ... (more...)
(1) Comment    Read More   
Oct
22
Posted on October 22, 2012
Filed Under (Marketing, Social Media) by jennifer
October is National Breast Cancer Awareness Month, a month-long annual event to raise awareness and funds for breast cancer research. To support this worthy cause, many small businesses, in particular women-owned small businesses, sell pink products and donate ... (more...)
(0) Comments    Read More   
Apr
26
A bad video -- one that is poorly lit, that you can barely hear or is deafening, that rambles or doesn't make a point -- is worse than not having any video on your website (or YouTube). So to help you create a video that will ... (more...)
(3) Comments    Read More   
Mar
28
Posted on March 28, 2012
Filed Under (General Business, Marketing, Social Media) by jennifer
If you run a business that has a strong visual bent -- e.g., a clothing or furniture store, a photography studio, a catering business or restaurant -- Pinterest is a great, easy, and inexpensive way to find new customers and ... (more...)
(0) Comments    Read More   
Mar
09
Posted on March 9, 2012
Filed Under (Marketing, Video) by jennifer
More small businesses are using video to help sell their product or service. But does having a great video -- one with thousands or millions of hits on YouTube -- translate (or convert) into great sales? On a related note, are you more likely to buy a product or service if ... (more...)
(1) Comment    Read More   
Feb
06
Posted on February 6, 2012
Filed Under (Advice, Marketing, Social Media) by jennifer
While there are many benefits to using social media, having a Facebook page, a Twitter feed, and/or a Google+ account and regularly posting to them does not guarantee your small business social media success -- that is, more customers and sales. You want to know the real secret to Facebook ... (more...)
(2) Comments    Read More   
Dec
27
Posted on December 27, 2011
Filed Under (Advice, General Business, Marketing, Social Media) by jennifer
These 11 inexpensive yet highly effective marketing tools are the perfect way for your small business to ring in the New Year -- and ring up increase sales. [To learn more about each marketing tool, read my latest article, "Small Business Holiday Wish List: 11 Marketing Tools and Services" on ... (more...)
(0) Comments    Read More   
Oct
24
Posted on October 24, 2011
Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising dollar, I asked small business owners to share their tips. Following are the top 10 ... (more...)
(0) Comments    Read More   
Aug
15
There are dozens of web-based tools and services that claim to drive online traffic to local retail and service businesses. But some of them, such as daily sites like Groupon and LivingSocial, actually wind up costing businesses money -- and don't deliver sustained traffic. So how does a small retail or ... (more...)
(0) Comments    Read More