Dec
05
Posted on December 5, 2014
Filed Under (Advice, Marketing, Networking) by jennifer
I have been writing for print and online publications for over 20 years, and I am always on the lookout for great sources for my articles. I also spent several years (more) doing pubic relations (PR) on both the ... (more...)
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May
20
Posted on May 20, 2014
Filed Under (Marketing) by jennifer
Today, businesses have more ways -- and places -- than ever to market themselves, online and off. But deciding on a marketing method, particularly when you are a small business with a small budget and limited resources, can be difficult. While ... (more...)
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May
07
Having a video that tells prospective customers about your products or services is now considered a must have for businesses of all sizes. But what if you are a small business with a small business marketing budget? Is it possible to ... (more...)
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Mar
21
Posted on March 21, 2014
Filed Under (Marketing, Mobile, Web Design) by jennifer
Just because your website can be viewed on a mobile device (smartphone, tablet) doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these 12 suggestions from mobile experts and Web design and ... (more...)
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Mar
07
Posted on March 7, 2014
Filed Under (Marketing) by jennifer
Today small businesses have more choices than ever regarding how and where to market or promote their products and services. In addition to traditional methods, such as print advertising and direct marketing, which can be expensive, you have email marketing, web-based ... (more...)
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Feb
22
Posted on February 22, 2014
Filed Under (General Business, Marketing, Networking) by jennifer
Ah, the wisdom of the crowd. It can help companies (by attracting new customers) -- and it can also hurt them (those pesky negative reviews on sites like Yelp). So how can your small business harness the power of the crowd ... (more...)
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Dec
20
Posted on December 20, 2013
Filed Under (Marketing) by jennifer
For small business owners, January is often a blessing and a curse. While you get to (hopefully) relax a bit after the Christmas rush (a blessing), you don't want to have too much downtime, i.e., a big drop-off in sales (the ... (more...)
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Dec
04
Posted on December 4, 2013
Filed Under (Marketing, Social Media) by jennifer
With over 232 million active users, Twitter can be a great way to get the word out about your small business, product, or service. So how can you turn 140 characters into marketing gold? I put that question to dozens of ... (more...)
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Oct
18
Posted on October 18, 2013
Filed Under (Ecommerce, Marketing) by jennifer
Hanukkah is less than six weeks away -- and Christmas just four weeks after that. And analysts are predicting that this holiday season ecommerce (including mobile commerce or mcommerce) sales will be even better than last year. The question is, will ... (more...)
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Aug
14
With so much competition online for eyeballs (and dollars), your website needs to stand out. Indeed, many times you only have seconds to make a good impression. If your web or ecommerce site is hard to find, takes too much time ... (more...)
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