Jul
17
Posted on July 17, 2012
Filed Under (Ecommerce) by jennifer
I’ve been writing about entrepreneurs and small business -- and web design and ecommerce and social media -- for over seven years now, and the spouse thought it was high time I tried practicing what I preached. So one day ... (more...)
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Aug
15
There are dozens of web-based tools and services that claim to drive online traffic to local retail and service businesses. But some of them, such as daily sites like Groupon and LivingSocial, actually wind up costing businesses money -- and don't deliver sustained traffic. So how does a small retail or ... (more...)
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Today's guest post was written by Uri Foox, the founder of Pixafy, a NYC-based web development and technology firm. *     *     *     *     * If you are a business owner who is not an expert in web development, finding someone (or an agency) you can trust to build your website is ... (more...)
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Apr
19
Mobile apps seem to be all the rage right now. And many of them (think Angry Birds) appear to be tremendously successful. But can small businesses actually make money or get enough return on investment (ROI) to make investing in a mobile or Facebook app profitable? To find out, I ... (more...)
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Apr
04
Posted on April 4, 2011
Filed Under (Ecommerce, Marketing) by jennifer
As of January 2011, 65.8 million Americans had a smartphone -- an 8 percent increase over the previous three months, according to comScore. More significantly, those smartphone users are shopping via their mobile devices – some 48 percent of them, according to a recent comScore mobile commerce survey. And that’s ... (more...)
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Feb
21
Posted on February 21, 2011
Filed Under (Advice, Ecommerce, General Business, Marketing) by jennifer
As many home bakers and sellers of food products have found out, you have to be one tough cookie to be successful at selling food online. Not only do you need a good ecommerce site, you need ... (more...)
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Jan
25
Posted on January 25, 2011
Filed Under (Advice, Ecommerce, Legal) by jennifer
This post was written by Nina Kaufman, Esq., an attorney specializing in small business and an online columnist/blogger for Entrepreneur ******* Like lightning, an ingenious e-commerce business idea flashes before your eyes.  Totally jazzed, you boot up your laptop, get online, sign up for a PayPal account, create a template website, ... (more...)
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Sep
22
Posted on September 22, 2010
Filed Under (Advice, Ecommerce, General Business, Web Design) by jennifer
Why work with one designer or agency and pay thousands of dollars for a logo or web design when you can work with hundreds of designers and receive hundreds of great designs -- for less than a thousand dollars? That is the premise -- and promise -- ... (more...)
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More ecommerce businesses are using the crowd (i.e., their customers, Facebook fans and/or employees) to help them develop new products and build brand loyalty -- and the strategy seems to be working, at least for some online businesses. But is crowdsourcing a viable marketing and/or product development strategy for every ... (more...)
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My latest article for Small Business Computing (which also got picked up by Ecommerce Guide) is titled "Marketing Strategy: Why Logo and Web Design Matter." And, in my humble opinion, it is must reading for any small (or really any) business owner thinking about rebranding or just ... (more...)
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