May
31
Posted on May 31, 2017
Filed Under (Ecommerce) by jennifer
Experts in online sales and marketing share their tips regarding how startups and smaller ecommerce sites can compete with larger businesses – and use their size to their advantage. With ecommerce and mobile commerce booming, many would-be entrepreneurs, as well as owners ... (more...)
(0) Comments    Read More   
May
12
Posted on May 12, 2015
Filed Under (Ecommerce) by jennifer
In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage online shoppers. And if your site isn’t mobile friendly, considered trustworthy or a dozen other things online shoppers deem important, that potential customer will ... (more...)
(1) Comment    Read More   
Sep
22
Posted on September 22, 2014
Filed Under (Ecommerce) by jennifer
No ecommerce site is perfect, especially when it first goes live. Even if you choose an ecommerce solution that promises to be straightforward or foolproof (i.e., designed specifically for small business owners), problems are bound to occur. And while it's hard to predict problems, there are certain common ecommerce problems, ... (more...)
(0) Comments    Read More   
Let's face it, no one likes having to update or tweak their website -- or (shudder) having to redesign it. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves small business owners to periodically and objectively evaluate their ... (more...)
(0) Comments    Read More   
Jun
12
Posted on June 12, 2014
Filed Under (Advertising, Ecommerce) by jennifer
If you are like many (most?) small business owners, you have probably used Google AdWords and quickly became frustrated with the pay-per-click (PPC) advertising service. Or you've thought about using Google AdWords but were worried about not getting enough (or any) ... (more...)
(0) Comments    Read More   
Oct
18
Posted on October 18, 2013
Filed Under (Ecommerce, Marketing) by jennifer
Hanukkah is less than six weeks away -- and Christmas just four weeks after that. And analysts are predicting that this holiday season ecommerce (including mobile commerce or mcommerce) sales will be even better than last year. The question is, will ... (more...)
(0) Comments    Read More   
Aug
14
With so much competition online for eyeballs (and dollars), your website needs to stand out. Indeed, many times you only have seconds to make a good impression. If your web or ecommerce site is hard to find, takes too much time ... (more...)
(0) Comments    Read More   
Aug
05
Posted on August 5, 2013
Filed Under (Ecommerce) by jennifer
It seems you can't go a day without hearing about someone or some group hacking a website or stealing credit card and other sensitive data from ecommerce sites. So how do you protect your ecommerce site from being hacked and sensitive customer data from being stolen? I recently asked dozens of ... (more...)
(1) Comment    Read More   
Nov
13
Posted on November 13, 2012
Filed Under (Ecommerce, Web Design) by jennifer
Whether you are an ecommerce only small business or you have a bricks-and-mortar store in addition to an online one, your website speaks volumes about you. But many small business owners often confuse a good-looking website with a good website -- or ignore the design, layout, content, and navigation of ... (more...)
(0) Comments    Read More   
Sep
25
Posted on September 25, 2012
Filed Under (Ecommerce) by jennifer
Thinking about starting an ecommerce business? Use this handy ecommerce checklist to make sure you set up your new small business properly. 1. Create an LLC. 2. Open a business checking account -- and get a business credit card. 3. Trademark your intellectual property (your business name, business logo, and any product names). 4. ... (more...)
(0) Comments    Read More