These days, if you really want to know what your customers are thinking (and where they are shopping), you need to connect with them online, on social media sites such as Facebook and Twitter. Indeed, in today's social media-driven world, having a Facebook page, a Twitter account, a LinkedIn profile, and ... (more...)
(1) Comment    Read More   
Today's post covers two extremely important topics for all entrepreneurs/small business owners:  1) how to make sure your business isn't just a job and 2) how to handle disgruntled customers. Regarding the first topic, the difference between creating a job for yourself versus creating a business, read entrepreneur Jay Gotz's latest ... (more...)
(1) Comment    Read More   
Mar
22
As shoppers walk into Stew Leonard's, a small specialty grocery store chain located just outside of New York City, they are greeted by a large granite block with the following written upon it:  Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, reread ... (more...)
(0) Comments    Read More