No ecommerce site is perfect, especially when it first goes live. Even if you choose an ecommerce solution that promises to be straightforward or foolproof (i.e., designed specifically for small business owners), problems are bound to occur. And while it’s hard to predict problems, there are certain common ecommerce problems, say the experts, which can be prevented — or fixed relatively easily.
Herewith, 11 of the most common ecommerce mistakes small businesses make (larger ones, too).
Mistake No. 1: Choosing the wrong ecommerce shopping cart.
Mistake No. 2: Not making sure your site is secure.
Mistake No. 3: Unintuitive or cumbersome site navigation.
Mistake No. 4: Bad or no search capability.
Mistake No. 5: Poor images/photography.
Mistake No. 6: Using stock product descriptions.
Mistake No. 7: Having a confusing or lengthy checkout process.
Mistake No. 8: Having only one shipping option and/or carrier.
Mistake No. 9: Not having a mobile or mobile optimized version of your ecommerce site.
Mistake No. 10: Not making content easily shareable on social media, especially on Pinterest.
Mistake No. 11: Making it hard to contact you, the seller.
For detailed explanations of each mistake and how to avoid or fix them easily, read my article “11 Common Ecommerce Mistakes — And How to Fix Them.”