Let’s face it, no one likes having to update or tweak their website — or (shudder) having to redesign it. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven’t (yet), it behooves small business owners to periodically and objectively evaluate their web or ecommerce sites — and make the necessary fixes.
So what are some signs that your web or ecommerce site needs a bit of tweaking (or a major overhaul)? I queried dozens of ecommerce, web design and analytics experts to find out. They identified nine giveaways that your small business web or ecommerce site is in need of some help — and how you can make the necessary fixes without spending a lot of time or money.
If any of these problems sound familiar, it’s time to update your website!
Problem No. 1: Your Traffic Isn’t Converting Into Sales.
Problem No. 2: High Bounce Rates.
Problem No. 3: Your Site Takes Forever to Load.
Problem No. 4: It’s Difficult to Add Content or Update Your Site — Without Having to Pay Someone a Lot of Money to Do it for You.
Problem No. 5: Your Website Isn’t Mobile Friendly.
Problem No. 6: No Way to Opt In/Sign Up to Receive News or Promotions.
Problem No. 7: Stale Content.
Problem No. 8: No Social Media Linkage.
Problem No. 9: Your Buttons Look Dated.
(To see explanations of each tip/problem and learn how to inexpensively update or freshen up your web or ecommerce site, read my article “9 Signs It’s Time to Update Your Website (and How to Fix It.”)
By the way, after researching this article, I realized my ecommerce site, Prepster Pineapple Clothing, which sells Hawaiian-inspired cotton clothing, was in dire need of some tweaking, especially on the Home page. But I was loath to spend a lot of money or time doing it. Fortunately, I found SiteTech Media, a small but eager web design/developer that specializes in Bigcommerce stores.
Don’t know anyone? “Elance and oDesk both can connect you with hundreds of qualified freelancers who will compete and bid to work on your website,” for just a few hundred dollars, says Simon Slade, CEO and cofounder of SaleHoo , a platform for building your own online store and an online wholesale directory of over 8,000 prescreened suppliers. And if you are thinking about redesigning your whole site or want to give your business a new look, to save some money (and time) “shop at template marketplaces, such as Envato and Creative Market , which both offer stunning website designs for as little as $4,” he suggests.