Oct
18
Posted on October 18, 2013
Filed Under (Ecommerce, Marketing) by jennifer

ecommerce_iconHanukkah is less than six weeks away — and Christmas just four weeks after that. And analysts are predicting that this holiday season ecommerce (including mobile commerce or mcommerce) sales will be even better than last year. The question is, will shoppers be stopping and shopping at your online business?

To find out if your ecommerce site is holiday ready — and learn how you can drive more traffic to your online business and increase sales this holiday season — check out these 16 tips from ecommerce and online marketing pros.

1. Don’t wait until the last minute to get your site holiday ready.

2. Make sure your teams, servers and partners can handle holiday traffic.

3. Make sure your site is secure.

4. Have a true mobile version of your site.

5. Stock up.

6. Make sure pages load quickly.

7. Make products shareable.

8. Make checkout easy.

9. Optimize your copy.

10. Use video and 360-degree images.

11. Implement a holiday SEO strategy.

12. Staff up — and be ready to answer customer queries quickly.

13. Ramp up your email marketing campaigns — and add SMS marketing to the mix.

14. Run pay-per-click (PPC) campaigns.

15. Incentivize customers to order early.

16. Offer free or discounted shipping — and provide shipment tracking.

For additional information, and to see explanations of each ecommerce holiday tip, read my article titled “16 Tips for Ecommerce Holiday Season Success.”  And be sure to check out my new ecommerce site, Prepster Pineapple Clothing!

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