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Posted on March 28, 2012
Filed Under (General Business, Marketing, Social Media) by jennifer

If you run a business that has a strong visual bent — e.g., a clothing or furniture store, a photography studio, a catering business or restaurant — Pinterest is a great, easy, and inexpensive way to find new customers and generate sales. Indeed, think of Pinterest as your online catalog, where people can not only view your merchandise — but “like” it, share it with their friends, and click to purchase it.

To find out how specifically Pinterest can help small businesses (and really visual businesses of any size), I interviewed dozens of Pinterest pros. Following are their top 12 tips for using Pinterest for business.

1. Get invited — either by asking someone you know who is on Pinterest to invite you or by requesting an invitation to join Pinterest directly from the site.

2. Get pinned — by adding “Pin It” and “Follow Me on Pinterest” buttons (available via the Pinterest Goodies page) to your product pages.

3. Create pin boards that are geared to your customers — that speak to their lifestyle and interests, not just your products.

4. Categorize your boards — using titles that are easy to find. For example, if you sell items for brides-to-be, make sure you have a board titled Weddings, or something similar.

5. Tell a story — make sure each board has a unique theme.

6. Create content just for Pinterest — instead of adding images you already posted on Facebook.

7. Make sure the images you post are “Pinteresting” — meaning well photographed and visually appealing. Poorly lit or uninteresting images don’t get “like”s and repinned.

8. Include a URL and a description with each pin — and don’t be afraid to list the price. Make it as easy as possible for people who like your product to buy it.

9. Follow others — and “like” and repin those images that fit in with your brand or image.

10. Invite your coworkers, friends, and family to Pinterest — and encourage them to repin and “like” your pins.

11. Time your pins for when your customers will be on Pinterest — just after the kids go off to school, lunchtime, just before work ends, and before bedtime are typically peak times for Pinterest’s mostly female audience. Though if you have customers in multiple time zones, timing can be tricky. So experiment and see which times yield the most repins and likes.

12. Find out who’s pinning your products (or images) — by typing “http://pinterest.com/source/WEBSITEURL” (inserting the URL of your website instead of “WEBSITEURL”).

For additional information on how to use Pinterest for business, read my article, “14 Tips for How to use Pinterest for Business.”

Have a Pinterest tip I didn’t include here? Please leave it as a Comment.

Happy pinning!

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