Jan
05

For years I have written about  small and mid-sized businesses for different business publications, and I can honestly say I love what I do. Now I am looking to write a book, a kind of business memoir where I tell the in-depth inside story of  a business, product, or service that people are familiar with but don’t really know that much about or don’t truly understand.

Beyond that, the book must tell a great story. So I want to know about/will research how this business, product, or service came to be; the people who made it happen (and helped it to grow); how this business, product, or service has evolved; and how it has impacted peoples’ lives — the way they work or the way the shop or the way they live.

And I know a great story must feature interesting characters. That’s why I plan on not only including my own research and observations but filling the book with humorous and/or insightful first-person anecdotes from the people who really know that business, product, or service, which will really grab readers’ attention, make them say “Wow! I didn’t know that. How very interesting,” and start conversations.

(To get an even better idea of the kind of book I want to write, check out The Perfect Store: Inside eBay by Adam Cohen, Banana: The Fate of the Fruit that Changed the World by Dan Koeppel, and The Emperors of Chocolate by Joel Glenn Brenner.)

My problem — and where I could use your help: What should I write about?

So… If you know of a business, product, or service (NOTE: This is not about stroking some entrepreneur’s ego) with an interesting story to tell, which has not been written about or written about recently or by more than one person, that you can envision as a book (as opposed to just an article, though I hope to get some articles out of this project as well), let me know by leaving me a comment (below) OR by sending me an email at jennifer [at symbol] schiffandschiff [dot] com.

Note:  While I write about technology in my articles for SmallBusinessComputing.com, Ecommerce-Guide.com, and EnterpriseStorageForum.com, I am not interested in dedicating a book to the discussion of a highly technical product or service or business, i.e., something that would require me and my readers to have or get an advanced degree to really understand whatever it is.

Thanks for your help. I look forward to hearing from you.

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