Nov
04
Posted on November 4, 2008
Filed Under (Ecommerce, Marketing, Web Design) by jennifer

Despite the recent, sharp downtown in the economy, many experts say now is not the time to cut back on search engine marketing (SEM) and optimization (SEO). In fact, with online shoppers saying they plan on cutting back on spending this holiday season, now may be the perfect time for you to optimize your site to attract every prospective customer you can and keep your current customers coming back for more. Best of all, optimizing your site, giving it a pre-holiday facelift, needn’t be expensive or time consuming. And the return on your investment could (and should) more than offset the cost.

Just talk to Sherry Comes, the founder and CEO of CoffeeCakes.com, and she will tell you that if she knew a year ago what she knows now, that redesigning CoffeeCakes.com to make it more attractive to the major search engines and to prospective customers would increase sales by more than 50 percent (over the previous year) almost instantly, she would have done it a year ago.

Yet Comes, who is no stranger to technology (as the CTO of a Fortune 500 company in a parallel life), put off redesigning her site for years 13, to be exact.

To learn more about CoffeeCakes.com’s SEO-focused redesign and get some great time- and money-saving tips on how you can optimize and freshen up your site to attract more search engine traffic, visitors, and sales this holiday season (and long after), check out my article, “Incorporating Site Optimization into Your Redesign,” in Ecommerce-Guide.com.

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Comments

Making Customers on 28 July, 2009 at 9:51 pm #

Search Engine Optimization is really a tough job to do. Don’t you think so? But, Your blog contains good info on that. GOod work! Congrates! But, I take a little care for SEO about my websites. I do not want to spam this blog by discussing about my website. But for adding to your knowledge I would like to tell that I have made a wonderful tool for internet marketing. You do not need to SEO your website to get any traffic. You will get thousands of customers & referrals in few days only and this is GUARANTEED! and WITH NO EXTRA COST. You can see the proofs of INCOMES uploaded by the customers, there are many. NO SEO, Articles or anything is required. A TONS of reviews available with PROOFS! Again, Getting back to your blog, I would like to suggest something more, You have already done a great job. But, it would be more interesting if you add some more articles in it regarding sEO. What I like most in your blog and would appreciate from heart, is the simplicity of the language, Keep it up! Thanks for sharing such a great information. But would like to discuss one thing. How much do you think is the optimum cost of SEO? It does not matter you pay or not. But what it should be? Let this discussion going on. Waiting for your reply. – Thanks – Regards


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