According to a CompUSA-iPerceptions study, 63 percent of consumers said they were more likely to purchase from a site if it had product ratings and reviews. And JupiterResearch found that 77 percent of online shoppers used consumer-generated product reviews and ratings and that those who found them useful were ... (more...)
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Posted on January 17, 2008
Filed Under (Ecommerce, Marketing) by jennifer
The teen and twenty-something market may get more attention from advertisers, marketers and the press, but the demographic with the most potential growth and opportunity for e-commerce businesses is adults aged 65 and up and their Baby Boomer children and/or caregivers. While estimates vary, there are now more than 10 million ... (more...)
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